Lumora Brand Case Study: Strategy, Identity and Art DirectionLumora Brand Case Study: Strategy, Identity and Art Direction
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MR ABHINAV
• 2h
I created Lumora as a complete commercial brand case study covering strategy, identity, packaging, campaign art direction, social design, editorial layouts and an interactive digital presentation. I use AI mainly to speed up exploration and concept development, while typography, composition, hierarchy, consistency and final art direction stay human-led. 
Live project: https://AbhinavXor.github.io/lumora-brand-system/ GitHub: https://github.com/AbhinavXor/lumora-brand-system
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