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Title: Proper Form — Brand Identity & Visual Language
A brand identity for Proper Form built around a more modern, movement-driven take on recovery and healthcare.
The visual system extends the logo into a complete language through color, typography, imagery and layout, creating a consistent identity across different brand touchpoints.
Created by Lepisov Branding in collaboration with @Creative Mints
Logo design: Ilya Gorchanyuk
Creative direction: Dmitry Lepisov
Brand identity: Lepisov Branding × Creative Mints
Using the logo mark as the big graphic across the layouts is smart. The purple to pink gradient gives recovery a more energetic feel.
Work in Progress: Renova 🎨
Every great website starts with a strong first impression.
I'm currently designing the hero section for Renova, a painting service brand, with a focus on clean visual hierarchy, bold typography, balanced spacing, and imagery that communicates the brand's service at a glance.
The goal is simple: create a welcoming, professional experience that builds trust and encourages potential customers to take action.
This is still a work in progress, and I'm excited to keep refining the details as the design develops.
Looking for a UI/UX designer to bring your website idea to life?
I design thoughtful digital experiences for businesses that want to stand out, communicate clearly, and turn visitors into customers.
Let's work together.
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