End-to-end product design for JET, a multi-modal ride-hailing and EV mobility platform spanning six user types: riders, drivers, fleet owners, hotels, enterprises, and admins.
I took an early-stage idea with no business model and defined the product: the competitive positioning against Bolt and Uber, a hotel-partnership booking model, trust and anti-cancellation strategy, and an EV layer designed for real adoption. Designed and prototyped end to end in code.
Built for complex, multi-party products in mobility, logistics, and fleet operations. Available for product design and AI-native prototyping.
A little peek at the brand work we did for Elio Mortgage.
A warm, approachable identity full of warm vibrant colors paired with soft sun rising inspired gradients, inner glows and custom illustrations & more. Loved this direction!
Full case study coming soon, from process to final identity.
Plenty of logo explorations to share too!