End-to-end product design for JET, a multi-modal ride-hailing and EV mobility platform spanning six user types: riders, drivers, fleet owners, hotels, enterprises, and admins.
I took an early-stage idea with no business model and defined the product: the competitive positioning against Bolt and Uber, a hotel-partnership booking model, trust and anti-cancellation strategy, and an EV layer designed for real adoption. Designed and prototyped end to end in code.
Built for complex, multi-party products in mobility, logistics, and fleet operations. Available for product design and AI-native prototyping.
Wanting another run even when you are bad at it is a pretty good sign. What took more iteration in Heatwave, the driving feel or the police chase behavior?
Rather than following the typical loud adventure aesthetic, we kept the system clean, modern, and confident, reflecting XNOMAD's idea of quiet luxury and freedom.
The identity was built around a distinctive X, supported by a minimal wordmark, bold blue palette, typography, graphic patterns, and applications across digital and physical touchpoints.
Wake Up Anywhere.
One of those projects where simplicity did most of the talking.