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I’m proud to reveal the brand evolution for Mercury Labs. In medical research, an identity must balance scientific precision with forward momentum.
My approach was to transition their legacy identity into a clean, authoritative wordmark. I integrated a subtle winged sandal motif into the "Y", a nod to the company’s namesake and their drive to accelerate breakthroughs.
This system prioritizes scalability, ensuring the mark commands attention on architectural signage while remaining crisp on a lab coat or digital UI. I traded clutter for a stable, professional design that reflects the scale of the work being done inside.
It was a pleasure partnering with the Mercury Labs team on this transition. If your organization is ready to align its visual presence with the ambition of its mission, let’s talk.
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We used an irregular texture inspired by clay, simulated through stamp-like illustrations. This evokes earth and manual work, suggesting a human touch. For colors, we used earth tones with a vibrant accent for highlights. The typography creates an elegant, contemporary visual dynamic.
The clay texture detail with stamp-like illustration is such a thoughtful design choice — it literally makes you feel the material. desvio. has such a strong, tactile identity. The terracotta palette is perfect for a ceramic studio!
A closer look at Karmae.
An exploration of balance, contrast, and presence...
translated into a refined wordmark and visual system.
Sublte details, controlled spacing,
and a focus on restraint over excess.
More coming soon.
Full case study after the weekend.
Brand DesignPackaging DesignVisual DesignAdobe IllustratorAdobe PhotoshopBlenderlogovisualidentitybrandidentity
Great!!
I was on a client call today explaining why I went with a certain brand direction and halfway through I realized I wasn't explaining anything. I was figuring it out on the call.
Like.. the strategy doc exists and the rationale is in there. but the thing that came out was even better than what I had, and I think that's because I had to make it understandable for someone who's not in my head for 3 weeks.
Not sure if that's a bad thing or not? I think the reason presenting design work feels awful sometimes (at least for me) is because my thinking isn't done yet and I can feel myself finishing it in real time and there's nowhere to hide.
I've been trying to just... accept it? Like, stop treating the presentation as the thing after the work. It might be the work.
Still figuring that out tbh
It's for sure really hard to present design decisions when we feel as if nothing is ever considered "done". I think designers index pretty high on the perfectionism scale which makes it so difficult to feel like anything is ever complete. I think putting ourselves in positions...
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