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Digital marketing tip no one talks about enough:
your content is not weak — your angle is.
A lot of businesses think they need:
better graphics
more posts
more hashtags
more ads
Sometimes the real problem is simpler:
You’re saying the same thing as everyone else.
People don’t follow pages just because they look nice.
They follow pages that feel:
clear
different
useful
memorable
Better marketing often starts with a better angle, not more effort.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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great work
Here's the first 3 things I analyze on a low-converting website:
value proposition & messaging
user flow & friction
trust signals
I quickly explain each one below
🧵
value proposition & messaging
Does the site clearly explain who it’s for, the problem it solves, and the outcome visitors get within seconds?
Nobody's going to frame your brand guidelines on their wall. And that's the point.
Every year there's a new wave of "design trends" adaptive identity, modular components, flexible color palettes. And every year companies spend months making guidelines that look incredible as a Behance case study and then collect dust in a shared drive.
You know what actually works? a system your marketing team can use without calling a designer. Rules that are clear enough that someone on your growth team can build a landing page that still looks like your brand.
The identity work I'm proudest of isn't the stuff that gets the most likes. It's the stuff where a client's ops team is shipping brand-consistent assets six months later without asking me for help.
That's the job. Making it look good AND functional.
I always have mixed feelings when delivering traditional brand guidelines - more now that brands move so fast. I totally agree with the foundational rules that anyone can pick up later and execute, but that can be, for example, a software that has all the rules built in to...
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