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a visual identity project unlike any other.
LAYL (ليل) — a visual identity project unlike any other.
Inspired by Arabic culture, music, and timeless editorial design, LAYL translates emotion into a refined visual language through typography, color, imagery, and logo design.
Designed and developed by Royapix | Branding &...
LAYL translating Arabic culture and music into typography and color instead of literal imagery is such a smart restraint, it would have been so easy to lean into cliche visuals instead. What was the trickiest part to get right, the typography choices or the color palette?
That's a great question. The concept behind LAYL actually started with its name—"Layl" means "night" in Arabic. Since the project is centered around music, I wanted to capture the atmosphere of the night: something calm, mysterious, and emotionally rich, rather than relying on...
That's a great question. The concept behind LAYL actually started with its name—"Layl" means "night" in Arabic. Since the project is centered around music, I wanted to capture the atmosphere of the night: something calm, mysterious, and emotionally rich, rather than relying on...
The name-to-atmosphere link is really strong. It gives the calm, mysterious direction a reason beyond aesthetics. Did the palette come from a specific nighttime reference, or develop through the typography experiments?
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22 voted
39%
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61%
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