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Halden - Landing Page Concepts
Halden sells to grid operators, and there were two good ways to pitch it: tell them what's coming, or show them everything happening now. Rather than pick one on instinct, I designed the landing page as an A/B test so real traffic decides.
The two pages share one 12-column grid, the same section order, type system and components. Each variant changes only its message, its hero visual and its light color, so any difference in demo requests comes from the pitch and not the layout.
The work was building a system flexible enough to carry two different stories without either one feeling like the backup version.
Forecasting (act before demand spikes) vs metering (see and bill every kilowatt)
Primary metric: Demo requests from the hero CTA
4 voted
57%
3 voted
43%
7 votes
Closed
I'd pick Forecasting. "From meter reading to early action" tells a grid operator what they get in one line. Did you write both hero lines before designing the visuals?
BPartner — Sports Coaching Platform & SaaS Dashboard Design
A modern sports coaching platform concept that brings fighters and coaches together in one digital space. BPartner combines a bold, performance-driven landing page with a clean SaaS dashboard designed around training schedules, client management, and everyday coaching activities.
Special attention was given to:
• Bold hero section with powerful athlete imagery, blue gradients, and clear calls to action
• Structured dashboard UI featuring training sessions, client activity, analytics, and calendar management
• Clean navigation and organized information cards for quick access to essential tools
• Responsive desktop and mobile layouts with consistent typography and visual hierarchy
• Dedicated sections for fighters and coaches, highlighting their individual needs and platform features
The result is a cohesive digital experience that balances the energy of combat sports with the clarity of a practical management platform. From discovering a coach to organizing training sessions, every screen keeps the experience focused and easy to navigate.
Understanding Target Customers vs. Target Users in SaaS Product Development
A successful SaaS product starts with understanding who the product is built for — and who will actually use it.
In this lesson from the iiinnovations SaaS Masterclass, I explain two important concepts:
• Why the customer is not always the end user.
• How to identify and define the right target customer segment.
• The difference between buyers, decision-makers, and end users.
• Why customer segmentation matters before defining product requirements and features.
My approach to product development focuses on understanding business needs, user roles, and real-world problems before moving into product design and development.
The key principle: Build for the right people, solve the right problems, and create meaningful product value.
Follow iiinnovations for more practical insights into SaaS Product Development, Product Strategy, UX/UI Design, and Business Analysis.
#SaaSProductDevelopment #ProductStrategy #ProductManagement #CustomerSegmentation #UXDesign
Such an important distinction.