I started working on this concept for a beauty / wellness brand that tested and reviewed products...

I started working on this concept for a beauty / wellness brand that tested and reviewed products...I started working on this concept for a beauty / wellness brand that tested and reviewed products...

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Olivia LaRocca

• Jan 27

I started working on this concept for a beauty / wellness brand that tested and reviewed products last year, creating a space for more holistic, natural approaches to wellness and beauty. Did all the copywriting / brand identity & web design <3

Let me know what you think! Would this be a brilliant company IRL or what?

Brand Design Copywriting Product Design Adobe Illustrator Adobe Photoshop Figma

Kamilla Vo

pro

• Feb 5

Looks so warm and welcoming, love it!

Olivia LaRocca

• Mar 27

Thank you!! I put so much heart into this one <3

Jeremie Lasnier

max

• Mar 24

Case study: KEEPON

KEEPON is an AI-powered fitness platform designed to help users stay consistent through streaks, progress tracking, and personalized coaching.

We designed the brand, product experience, and website to create a system that feels structured, motivating, and easy to follow. The focus was on making progress visible, reducing friction, and turning workouts into a habit users can actually maintain.

Check it out

Figma Framer Brand Design

Laiba Creatives

• Mar 24

Excellent work👏

Jeni Ball

pro

• Mar 24

Brands that feel like home 🐑☕️ Excited to share more of this project soon 👀

Illustration branding tourism Brand Design Brand Strategy Adobe Photoshop Figma Procreate

Lindsey Morgan

pro

• Mar 26

love the overall feel of this!

Chantal Jemmott

pro

• Mar 24

Sometimes a small detail can shape the entire identity.

An architecture and interior design studio, wanted a brand that felt more approachable within the industry.

One small detail became key: the dot in the name.

Instead of keeping it perfectly geometric, we softened it. Made it more fluid. From there, it evolved into a linear form that helped shape the brand icon, reflecting the idea of transforming a space.

That same point, combined with textures, became a recurring element across the identity. A simple detail, but one that makes the brand feel more recognizable and cohesive.

Do you usually find concepts in small details like this, or start from something bigger?