I worked on developing a non-electric air purification product from the early customer-discovery stage through business-model development. I conducted outreach with 100+ potential customers to understand their needs, gathered feedback, and researched the market, competitors, TAM/SAM/SOM, and commercial feasibility. I also worked with technical and business mentors to refine the product strategy, customer value proposition, and venture proposal, including communication with stakeholders at Northeastern University.