For my #EnvatoChallenge I made a social reel called People. Every stranger you pass is living a life as full and complicated as your own. You just never get to see it.

That was the whole starting point. You catch a half-second of someone and your brain files them as an extra in your movie, while they're the main character of theirs, with a whole thing going on you'll never know about.

So I tried to make something that sits in that feeling. No story line, but just a reminder that everyone's got one. I used Envato for music, images and videos starting with stock images that I got inspired by and used as references and to expand ideas from those. I believe the main human by design call I had to make was not only the final edit, but prompting for "imperfect" generations. AI is trained to give the perfect image every time, centered angles, equal proportions, bright colors. I tried the complete opposite while still trying to make it look like a complete social reel.

You've done an amazing job.

For the Envato Design Challenge, I created Sol & Snow, a completely visual identity for a fictional brand that doesn't exist yet; nestled in the Canadian mountains. A premium cold plunge and sauna wellness experience, inspired by the contrast between warmth and cold. My project includes a complete brand system, art direction, environmental storytelling, social campaigns, packaging, and moody touch points. Really focus on feeling for this one.

Enjoyed not having a workflow challenge but being tasked to make something functional.

I used Envato to generate the brand identity and Figma to glue it all together. Let me know what you think!

Great project! It's motivating to see the creativity in this community. Thanks for sharing your process and bringing your idea to life.