Just wrapped a brand identity concept for Haven Ridge Properties, a real estate developer selling to first-time buyers and investors.
The challenge: feel premium without feeling cold.
The answer was two ideas shelter and growth.
The mark is a roofline that doubles as an upward arrow: home and long term value in one symbol.
What's inside the guidelines:
• Primary and secondary logo lockups
• Logo usage rules
• Typography system
• Colour palette with clear roles
• Imagery direction
• Digital and print applications
Which detail stands out most to you?
#branding #brandidentity #logodesign #brandguidelines #realestate
One skincare identity across bottles, jars and tubes. I designed the wordmark, pink-and-cobalt packaging system, campaign applications and digital mockups, then brought the collection into motion.
A consistent visual language, with room for each product to feel individual.
Final direction picked! I love when brands use custom illustration as the main way to communicate with their audience.
Direction discovery should not take more than one week and it should be full of personality! Ready to upgrade your brand?