Just wrapped our second project with James Kaikis at SolutionExec — and it turned into something ...Just wrapped our second project with James Kaikis at SolutionExec — and it turned into something ...
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Just wrapped our second project with James Kaikis at SolutionExec — and it turned into something way bigger than "brand + website."
When someone says "brand project," most people picture a logo and a few pages. This was a full operating system:
Brand identity + Framer site
Event infrastructure (Luma)
Contact enrichment via Clay
Email campaigns through Mailchimp
Zapier automations tying it together
A Substack ecosystem to keep the audience warm
Eight tools stitched into one system: Framer + Clay + Notion + Mailchimp + Luma + Zapier + Substack + Figma. Each one earning its place, all of it talking to each other.
The results made the scope worth it:
~795 registrations
74% email open rate
19.7% CTR on the launch campaign
That 74% open rate is the one I keep coming back to — for an executive audience, that's the kind of number that tells you the whole system is working, not just one piece.
The repeat-client part means the most to me though. James came back for round two. That's the signal I actually care about — not one great case study, but someone deciding the first one was worth doing again.
Full case study is live if you want to see how it all connected. Happy to break down any part of the stack for anyone building something similar.
Next intelligence. A brand you can feel.
Ice blue, deep black and refracted glass bring texture, depth and a sense of touch to an invisible technology. An identity designed to be recognised. And felt.
Brand identity and visual direction for Niwos, a platform that brings AI agents together as a digital workforce.
Five modules. One W. A simple idea at the heart of the identity: working as one.
I’ve really enjoyed working on this project with Muhammed. His trust in my design judgement and openness to new ideas gave me the creative freedom to explore fully.
Here’s hoping this is just the first chapter of an exciting journey with him and his team.