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A refreshing brand deserves a visual identity that feels just as refreshing.
For this concept, I explored a complete social media and campaign design system for VÉLA, a sparkling fruit beverage brand built around flavor, energy, and everyday moments.
The goal was to create a cohesive collection of graphics that could work across a social media campaign while still giving every individual design its own personality.
From Citrus, Berry, and Sparkling flavors to bold typography, vibrant color combinations, dynamic splash compositions, product-focused layouts, and lifestyle-driven storytelling, each visual was designed to make the product feel refreshing before the first sip.
What I explored:
• Social media campaign graphics
• Product-focused advertising layouts
• Flavor launch visuals
• Typography-led compositions
• Product photography direction
• Lifestyle campaign concepts
• Bold color and visual systems
• Multi-post campaign consistency
• Premium beverage branding
The creative direction combines bold editorial typography + realistic product imagery + energetic liquid elements + modern grid-based compositions to create a visual system that feels youthful, premium, and commercially ready.
Designing visuals that don't just showcase the product but create the feeling around it.
The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
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