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My name is Peter Grundy, I’m an art person, not a tech person, working since 1980 before computers appeared in design studios.
Between 1980-2006 I was a partner in the pioneering Information design studio, Grundy & Northedge.
Today I work with other designers, agencies and institutions on brand projects and advertising campaigns. They hire me to have and visualise ideas that explain complex things in a simple but memorable way.
Here is something I did earlier for American Express
Contact me if you would like to know more.
peter@grundini.com
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Envato AI gave me a house. It took human instinct to turn it into a home.
For the #envatochallenge, I wanted to put the "Human by Design" philosophy to the test by creating a complete premium brand identity for House of Racky.
My goal was to use Envato’s creative toolkit to push past the cold, mathematically sterile outputs of AI and inject real emotional luxury into the visual assets.
The Process:
The Spark: I used AI generation to start exploring shapes, but the initial outputs felt emotionally empty and lacked structural balance.
The Human Touch (My 'Human by Design' Moment): I stripped out the generic, messy layouts and manually rebuilt the logo's geometric structure in my design suite. I chose a sophisticated, sharp custom typography layout to bridge the gap between high-end architecture and human warmth.
The Final Polish: Using Envato Elements, I sourced cinematic stock footage, deep Foley sound design effects, and professional mockups to build a fully realized brand ecosystem that feels grounded in the real world.
AI is an incredible starting block, but it takes human taste, eye for detail, and instinct to make a brand truly powerful.
Check out the full workflow breakdown and the final high-res brand kit below 👇
This is stunning!!!
Most of my collages are built from dozens of images that I source and combine in Photoshop. But sometimes the exact element I have in mind simply doesn't exist, or I can't find the right angle, lighting, or composition.
That's where AI comes in.
For this piece, I used Envato's AI Image Generator to create a custom starting point when I couldn't find the image I needed. I then combined it with assets from Envato Elements, using Photoshop to composite everything together, refine the lighting, color grade the scene, and create the final artwork.
Once the collage was complete, I used Envato's AI Video Generator to bring it to life with subtle movement, then finished the animation in Premiere Pro using additional Envato Elements assets.
For me, AI isn't about pressing a button and calling it art. It's another creative tool—one that helps me bridge the gap between the idea in my head and the final artwork.
Really great walkthrough. Nice work! Love lighting in the final output.
Every design begins with an idea and evolves into a compelling visual story.
A collection of creative social media concepts crafted to capture attention and leave a lasting impression.
Looking for more of my creative work?
Visit my Behance portfolio to explore my complete collection of social media designs: Behance Portfolio – Social Media Designs
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