Most people have never tasted honey wine, so the store has to explain it before it can sell it.
Keda is a honey wine brand reviving a traditional drink. I built their Shopify store.
What I did:
• Shopify theme customization built around the brand
• Product, collection and cart pages that make buying easy
• Mobile-first layouts, since most shoppers buy on their phones
• Speed and on-page SEO basics
The decision I'd defend: keep the design calm and elegant. A drink with a long tradition should feel crafted, so the layout gives the bottles and the story room instead of filling every gap with offers.
Stack: Shopify, Liquid, Figma
Live: kedahoneywine.com
Custom Shopify theme, or a premium theme you customize?
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For a small brand I'd lean towards a customised theme, as long as the owner can still add products and change prices on their own afterwards. The calm layout makes sense here, because the story gets room instead of being squeezed between offers.
Agreed, that's the test I use too: if the owner can't add a product or change a price without calling me, the theme went too custom. Keeping the content in editable sections in the theme editor gives them that control and still lets the design stay calm.
Designed a premium audio e-commerce storefront for VickMix 🎧
From the bold headphone hero section to product listings, audio technology highlights, and a clean product-focused layout, every section is designed to showcase the products and make browsing effortless.
What do you think of this design? Would you keep the minimalist look or make it more colorful? 👇
A website can look beautiful and still be difficult to use.
That's something I keep in mind when exploring both Shopify store design and Framer website design.
Although the platforms serve different purposes, some design principles apply to both:
→ Clear navigation helps visitors find their way.
→ Strong visual hierarchy makes important information stand out.
→ Thoughtful page structure creates a natural flow.
→ Responsive layouts help the experience work across screen sizes.
→ Clear calls to action help visitors understand what to do next.
The goal isn't simply to make a website look impressive.
It's to make the experience clear, useful, and easy to navigate.
I'm continuing to explore how these principles can be applied across different types of websites and projects.
What matters most to you when visiting a website, its visual design, its usability, or a combination of both?