Boost Shopify Sales: UX & Conversion Optimization TacticsBoost Shopify Sales: UX & Conversion Optimization Tactics
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Project Title
Project Title
Shopify UX & Conversion Optimization
Client
Dae Skin Shop (E-commerce)
Overview
Helped a skincare Shopify store improve product page clarity and reduce checkout friction to support better conversions.
The Problem
Visitors were spending time on product pages but struggling to make confident buying decisions due to unclear layout and variant selection.
What I Did
Improved product page structure for clarity
Optimized variant and add-to-cart flow
Simplified the checkout experience
Ensured changes didn’t affect site performance
Result
Clearer product selection
Reduced decision friction
Smoother checkout flow
Better foundation for conversion growth
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