Branding an AI app builder with X-rayed Greek myths.
Tessel needed a brand that explains the product without a feature list, so every capability got a myth. Atlas holds your whole product in memory. Argus watches uptime. The Trojan Horse is code review. Apollo is voice. Medusa is visual QA.
Each poster pairs an archival image with a live-UI overlay, so it reads classical and engineered at the same time. Nine posters, one design system, one rule: the metaphor does the explaining.