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Zuri is a cheerful eco-hero on a mission to make the world cleaner and greener. Curious, brave, and kind, Zuri inspires everyone to take small actions that create a big difference.Personality: Optimistic • Curious • Brave • Kind
Role: Environmental Ambassador & Everyday Hero
2. Brand Applications:
01 POSTER: Features Zuri standing next to a green recycling bin, with bold clean text that reads "Small Steps Big Change".
The network for creativity
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Meet ECHO — a creative urban spirit and the face of ECHO, a New York platform for discovering hidden cultural events.
I created ECHO as more than a mascot. He is a humanoid spirit of the creative city: he notices what others miss in familiar places and leads people toward original experiences before they become obvious.
A private rooftop performance in New York. A basement theatre show. An emerging artist’s exhibition. A DJ set somewhere below the subway. ECHO already knows where to go.
He is creative, intelligent, challenging, and deeply intolerant of banality. He has his own attitude: sometimes impatient, sometimes slightly arrogant, always confident that he can see the city’s next cultural signal before everyone else.
For this project, I developed the entire ECHO world from the ground up: the original brand concept, the humanoid urban-spirit mascot, his personality and character sheet, the name, and the stylized condensed typography that became the foundation of the visual identity.
Recraft Explore was especially important in this process. It gave me a strong space to develop ECHO’s visual language, test the character across different applications, and turn one mascot idea into a complete and consistent creative world.
From there, I expanded ECHO into a full brand ecosystem: a city-discovery platform website, an exclusive secret-event invitation, merch, a sticker pack, posters, and short videos that reveal the mascot’s character in motion.
ECHO is not simply a character representing the brand. ECHO and the brand exist together: the platform helps people find the city’s hidden creative life, while the spirit gives that search its personality, perspective, and voice.
Thank you to the Recraft team and the Contra team for the opportunity and support. I loved watching the world of ECHO come alive. 🖤💜🩵
You nailed it
Allow me to introduce Deadli. 🚀
A fictional productivity companion designed to transform deadlines into a calmer and more focused creative experience. Built as both a collectible mascot and the central character of a digital product, Deadli represents the idea that great work doesn’t need more pressure, just the right companion.
I hope Deadli earns a place in your memory long after you’ve finished viewing this project. 😊
✨Here is the link to my project
https://www.recraft.ai/project/6b62ad39-13f8-48c3-b4eb-cf9fe1f8e45d
You cooked on this, Mara👍
THRESHOLD
A mascot for the people who aren't sure they're ready.
Meet Wren.
Wren is the mascot for Threshold, a therapy app for people who
aren't sure they're ready. He's a door, patient and watchful,
with a calm face that emerges from the natural grain of the oak
he was made from. He doesn't promise transformation, encourage
you forward, or perform welcome. He's simply there, sometimes
open, sometimes closed, always waiting. The whole brand is built
around what a real threshold offers: not a push, just a way
through, on your time.
The system below shows Wren across the brand: hero poster,
portrait, wordmark, palette, app icon, social post, sticker
pack across five environments, and a short animated loop.
Same character. Every time.
Built in Recraft Studio. All assets generated using V4.1 Vector
for the wordmark and palette, V4.1 Pro and Nano Banana 2 for
character images and applications, and Kling 3 Turbo for the
animation.
@recraftai #RecraftChallenge
Whenever you're ready.
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