THRESHOLD

A mascot for the people who aren't sure they're ready.

Meet Wren.

Wren is the mascot for Threshold, a therapy app for people who aren't sure they're ready. He's a door, patient and watchful, with a calm face that emerges from the natural grain of the oak he was made from. He doesn't promise transformation, encourage you forward, or perform welcome. He's simply there, sometimes open, sometimes closed, always waiting. The whole brand is built around what a real threshold offers: not a push, just a way through, on your time.

The system below shows Wren across the brand: hero poster, portrait, wordmark, palette, app icon, social post, sticker pack across five environments, and a short animated loop.

Same character. Every time.

Built in Recraft Studio. All assets generated using V4.1 Vector for the wordmark and palette, V4.1 Pro and Nano Banana 2 for character images and applications, and Kling 3 Turbo for the animation.

Project Link: https://www.recraft.ai/project/13d68730-24b6-483a-ade2-31ad9bf125e9

@recraftai #RecraftChallenge

Whenever you're ready.