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Most companies don’t realise how much a confusing website costs. Ryse Energy wanted to change that.
They’re a global renewable company, but their old site made it hard for visitors to understand what they do or where to go next.
What was not working:
• Outdated design
• Slow loading pages
• Confusing navigation
• No paths for different user types
• No guidance for early, planning, or ready-to-buy visitors
What we improved:
• Clear information architecture
• User journeys for every stage
• Navigation that guides, not overwhelms
• Scalable structure for all content
• A modern visual system that builds trust
The result?
A site that feels simple, credible, and easy to move through, no matter where you are in your decision-making journey.
Clarity drives conversions. And for complex products, it’s everything.
good work👍
Thank you!
simplicity and new designs attracts more users, that's really interested experience you shared
I'm glad you like it
Great design always converts.
It does indeed
Guided flows over generic navigation is top tier strategy for converting technical visitors, great one! You can also heatmap your new menu and landing paths a few weeks postlaunch to catch any hidden drop off points
Thanks man! That's a great idea, will ask them if they're interested with a bit of post launch heatmapping.
@Gary Szaszik Amazing! You got a GOAT!
Legend, thank you!
Clean work!
Thanks man!
Nice work
I'm glad you like it
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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