A brief preview of the visual identity for an interior design agency that I've been working on recently.

When Maison Vérité approached me, they wanted a visual system that felt just like their interiors (architectural and deeply intentional) The concept was inspired by the keystone, the central stone of an architectural arch that holds the entire structure together. Just as the keystone gives purpose and stability to the arch, Maison Vérité gives meaning to the spaces they shape. If you look closely, the symbol also subtly intertwines the initials “M” and “V,” merging Maison and Vérité into a harmonious form.

Fellow designers and strategists, what do you think of this visual direction?

Cool

Which logo makes a stronger first impression?

Going minimal here. The Palm Retreat mark has that right balance of restraint and character, the letterforms do a lot of work without needing the icon to carry it. The Stanford one reads more template-heavy than designed.