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Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Title:
Research Data Coding & Analysis Preparation for SPSS – Survey Data
Description:
Challenge: Client had raw survey responses (Form Responses 1) that needed to be coded numerically for SPSS analysis.
What I did:
Transformed raw qualitative survey responses into coded quantitative data (1,2,3,4)
Coded variables: Gender, Age Group, Marital Status, Education, Employment, Income, Housing, etc.
Created structured sheets: Form Responses 1 (raw) → Coded (clean) → RII Mean Calculation
Ensured consistency, no missing values, and SPSS-ready format
Prepared data for statistical analysis (Relative Importance Index)
Result: Delivered a clean, coded dataset ready for immediate SPSS import and analysis. Client was able to run their project analysis without extra cleaning.
Note: Sample structure shown only. Actual survey content and respondent details are confidential.
A useful customer interview question asks for a story you can examine.
Try opening with: “Tell me about the last time you handed a project over to someone else.”
Then follow the sequence:
• What triggered the handoff?
• What did you do next, and what did you use?
• Where did you pause or need help?
• How did you know the handoff was finished?
Keep your proposed solution out of those questions. When reviewing the notes, separate what happened from your interpretation, and keep a source reference for each finding. Use quotation marks only for wording captured accurately.
Before recommending a change, look for a counterexample and write down what still needs testing. A few interviews can explain experiences; they don't establish how common a behavior is across all customers.
These are actual discussion-guide and decision-record pages from the Customer Interview Research Kit. The digital kit includes a six-page editable Word packet, a 40-session Excel register, printable PDFs, a fictional completed example and a Quick Start.
For research with adult customers, using your organization's approved participation and recording process.
Explore the kit: https://contra.com/products/6GFUQTe7-customer-interview-research-kit
