Scott, founder of Glenwood Primary Care and Geriatrics, came to me looking for stock photos for his new website. I proposed building an image library for his brand instead, guided by a clear visual guide based on his patients, his logo and the local landscape. The result was 20 images made with AI, art direction and hand retouching, plus home page mockups on desktop and phone to help him choose the hero. If you were Scott, would you have gone with stock photos or a custom image library?

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Varelle is a fictional studio, and this is the template I'd show a documentary wedding photographer first. Each couple gallery gets the full width before the next one arrives, so the photos carry the page. The inquiry button stays in the top bar the whole time, so nobody has to hunt for it when they want to book. I wanted the gallery to feel like a photo book instead of a grid of thumbnails. Would you put the button in the top bar too?