Should a flower shop ever go black and white?

Same flower house, same layout. We only took the color out.

1. Full color. The iridescent petals do the selling: lilac, pink, a little shimmer. The photo is the brand, and every accent on the page borrows from it.

2. Monochrome. No color at all. Shape, texture and typography have to carry everything, and the page suddenly reads like a gallery catalogue.

Color sells the flower. Monochrome sells the exhibition.

Which one would get you through the door?

The problem with monochrome is that, throughout computer history, it has conditioned users to associate gray and monochrome with being disabled, dysfunctional, or something to ignore and avoid.

Web Design for Contra Labs — an extension of the Brand Identity we created.

Translating the visual language, principles, and character of the identity into a cohesive digital experience.

Check it out