* AI, used well. Here's where I'm different. Most writers either refuse AI or let it homogenize their work into beige sludge. I do neither. I use AI to accelerate research, pressure-test arguments, and explore structure—then I write the actual prose myself, so it stays original, sharp, and unmistakably yours. AI is my leverage, not my replacement. The result: faster turnarounds without the generic flatness that kills brand voice (and trips originality checks).