Expert Brand Narrative Builder & AI-Enhanced Communication ProExpert Brand Narrative Builder & AI-Enhanced Communication Pro
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Jan's avatar
pro
19h
I build brand narratives that actually move people and I know how to make AI work for you, not flatten your voice or look like generic slop.
I'm a writer and communications strategist who turns complex companies and ideas into clear, compelling stories. I've spent my career doing this at scale at Fortune 500 companies: as the Director of Narrative Architecture for Technology Transformation & AI at S&P Global (S&P 500/Dow Jones Incides), as a Strategic Response Writer at Meta (principal writer on 100+ C-suite communications and 300+ reactive press statements), as the Head of PR & Policy Communications at Amazon, and through consulting work with Microsoft Azure, BCG Platinion, and IBM Watson.
Before tech, I earned bylines in the New York Times, Rolling Stone, NPR, and VICE—so I know how to write for audiences who can smell spin from a mile away.
What I do for brands:
* Narrative architecture. I find the through-line that makes your company make sense—to customers, to press, to your own team. Then I build the messaging system that keeps every channel consistent, from executive keynotes to product launches to crisis response.
* Communications and PR. Press statements, thought leadership, executive ghostwriting, launch campaigns, reactive comms under pressure. I've written the high-stakes stuff where every word gets scrutinized, and I know how to hold a brand's voice steady when it matters most.
* AI, used well. Here's where I'm different. Most writers either refuse AI or let it homogenize their work into beige sludge. I do neither. I use AI to accelerate research, pressure-test arguments, and explore structure—then I write the actual prose myself, so it stays original, sharp, and unmistakably yours. AI is my leverage, not my replacement. The result: faster turnarounds without the generic flatness that kills brand voice (and trips originality checks).
If you need someone who can hold the strategic picture and execute the sentence-level craft—and who treats AI as a tool rather than a crutch—let's talk.
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