Real Client Project: Keepsake Logo with Floral Submark

KCA Keepsakes is a handmade business specializing in meaningful, personalized keepsakes designed to celebrate life's most treasured moments. The client wanted a brand identity that felt elegant, feminine, and timeless while reflecting the care, craftsmanship, and heartfelt nature of their products. We began with an in-depth discovery process, discussing the client's vision, preferred styles, color inspiration, and long-term business goals. Throughout the project, I presented concepts, gathered feedback, and refined each element until the final identity perfectly reflected the client's brand and vision. The completed brand identity included a custom logo system, carefully selected typography, a cohesive color palette, comprehensive brand guidelines, and other brand assets that the client could confidently use across marketing materials, packaging, and social media. My goal was to create a flexible visual identity that would remain consistent and recognizable across every customer touchpoint while allowing the brand to grow over time. Deliverables • Custom primary logo • Secondary logo/submark • Color palette • Typography recommendations • Brand guidelines • Mockups and branded applications Client Review ⭐⭐⭐⭐⭐ "I wasn’t sure what my rebranded logo would look like. I didn’t have a clear picture, just general ideas of colors and styles. I gave Miranda everything I liked and didn’t like. She asked questions and drafts and we worked through what I liked and didn’t like through each of the drafts she made until it was absolutely perfect and honestly it came out better than I ever imagined. I love my new logos. She also provided brand guidelines which was especially helpful for me as I was able to include them in my brand template in Canva. She’s attentive, responds quickly, patient and a pleasure to work with! I would definitely work with her again if/when I need logo updates. Thank you so much Miranda!