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Designer is dead?
With tools like Google Stitch going viral,
it’s easy to think so.
The first 3 screens here are generated.
The last one is my design.
And yes it’s impressive.
But here’s the reality:
AI is great at generating layouts.
Not at deciding what actually matters.
And soon, we’ll see more and more websites that look the same.
Because when everyone uses the same tools, they get similar outputs.
Even non designers will start to notice that.
And they won’t want to look like everyone else.
That’s where real design comes in.
Because design isn’t just about layout or copy.
It’s about:
• who you’re designing for
• what they need
• and what you want them to do
For me, AI isn’t a replacement.
It’s an accelerator.
It helps me iterate faster
but the thinking still matters most.
Because in the end,
design is about creating clarity
for the right audience.
And that’s what drives real results.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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Features section for an AI SaaS focusing on real-time dubbing and translation for eSports livestreams
Looks simple and cool!
Last week a client asked me to redesign a section of their website. Again.
The same one we'd already designed, got approved, built, and shipped. They had new ideas, which is fine sincenew ideas are part of the process. But the design phase was over and we were in final QA.
So I wrote the most boring, important email of the week: "This was already approved in design. Going back into additional design will need to be a separate scope."
Scope doesn't usually blow up in one big moment. It leaks. A "quick tweak" here, a "small change" there, and suddenly you're redesigning something that was done three weeks ago.
The unsexy version of protecting your work isn't firing a client. It's sending a calm, clear email on a Friday morning that says: this is where this phase ends.
Continue in the comments ↓
Couldn't agree more! There is always a bit of flexibility, however setting clear boundaries is key to prevent this leaks into turning to a flood haha
smooth interactions, mega menu, custom visuals
All made in Framer
Great work as always bro.
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