I'm indecisive. Painfully so.
I'll make a hundred small calls a day without blinking, then completely freeze on the ones that matter: the job, the move, the "should I actually buy this." My old method was opening fifteen tabs and texting...
Yesterday, I posted my first (one of my favorite complete case study on 0 → 1 product design (award winning app) on Contra.
I never been loud about my work 😂 but this time, I am finding my way around contra to improve my scores by showcasing some of my favourite work. Let me know if you like it 🙌
The walkthrough makes the 0→1 journey easy to follow—the tutorial overlay and scan flow explain the product without overloading the screen. The restrained purple framing also gives the case study a memorable visual identity.
designed the app for 1% Elite. an invite-only concierge platform connecting ultra-high-net-worth individuals to exclusive experiences.
the brief: build a high-touch, luxury experience from scratch, for a user base that expects white-glove service (not another lifestyle app).
instead of generic browsing, the interface leans into exclusivity itself. merging lifestyle psychology insights with premium interfaces, the goal was to create something that hasn’t been designed yet.