The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
SEO Dissidence: Is H1 really that important? 🧐
After 17+ years in maintenance, I've seen countless SEO briefs demanding a visible H1 on every homepage. But is it a law or just a myth?
I decided to check how the "big players" handle it. The results might surprise you:
🚫 Amazon & Bloomberg: H1 is completely missing.
🕵️ Apple & NYT: H1 is hidden in a 1px element.
🏗️ eBay: The logo is wrapped in H1 (hello, 2008!).
🌐 Google's Blog: H1 is nowhere to be found.
The Lesson? 💡
Optimization isn't about blindly following rules. If the world’s biggest platforms ignore "established" SEO beliefs for the sake of UX, maybe we should too.
Read my full investigation on Medium https://tovstonos.medium.com/...
tovstonos.medium.com
SEO Dissidence. Is H1 really that important on the Homepage?
Over the past 12 years freelancing as a website maintenance specialist, I’ve collaborated with various SEO teams. Working with them always…
I'm curious: if you’re a designer, how often do you have to fight for your UI because of rigid SEO briefs? 🥊 And if you're an SEO, do you think UX should ever take a back seat for the sake of a perfect H1 hierarchy? Let’s find a middle ground!
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Most websites don’t fail because of design, they fail because they don’t convert.
Over the past few months, I’ve been helping businesses turn slow, messy websites into fast, revenue-driven platforms using WordPress, Elementor, and custom integrations.
The PageSpeed result attached is from a recent optimization where we improved core web vitals, cleaned backend processes, and streamlined frontend assets, real performance gains that directly impact SEO and conversions.
If you’re struggling with:
• Low conversions
• Poor page speed
• Complex integrations (payments, courses, EMR, etc.)
• A site that feels “unfinished”
Let’s fix it.
I’m always open to collaborating on meaningful projects and long-term partnerships.
Drop a comment or message, happy to share ideas or quick audits 🚀
#WordPress #Elementor #PageSpeed #TechnicalSEO
Strong point. Speed improvements often get attention, but conversion usually comes from clarity + UX. In this project, what had the biggest impact: performance optimizations or layout/messaging changes?
Turn traffic into ROI with this Conversion-Engineered Landing Page Blueprint.
Built in Framer, this build utilizes high-fidelity micro-interactions and a strategic visual hierarchy to eliminate friction and maximize CTA clicks.
It’s not just a demo - it’s a scalable, performance-optimized framework designed to communicate value and capture leads at 24/7 scale.
Clean Design & Layout
SEO in 2026 isn't about keywords anymore.
It's about answering the question your customer hasn't even asked yet.
Sure, backlinks matter. Technical setup matters. Content matters.
But here's what really matters: does your page solve the problem better than the other 10 results?
Google's AI can smell keyword stuffing from a mile away. It knows when you're writing for algorithms instead of humans.
The irony? The best SEO strategy is to forget about SEO and just create something genuinely useful.
Write like you're explaining it to a friend. Solve real problems. Be the answer people are actually looking for.
Everything else is just noise.
Trending
maxearnings
The next frontier of payments is live on Contra. How are you maximizing revenue?
micrographics
Micrographics started as utility - barcodes, packaging, instruction labels. How would you use them?
aidesignflow
AI tools are redefining how designer work. What does your workflow look like?
aivideo
AI video tools are moving at warp speed. What tools are you using?
whennotai
As AI accelerates, creative judgment matters more. What part of your work stays human?