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SEO Dissidence: Is H1 really that important? 🧐
After 17+ years in maintenance, I've seen countless SEO briefs demanding a visible H1 on every homepage. But is it a law or just a myth?
I decided to check how the "big players" handle it. The results might surprise you:
🚫 Amazon & Bloomberg: H1 is completely missing.
🕵️ Apple & NYT: H1 is hidden in a 1px element.
🏗️ eBay: The logo is wrapped in H1 (hello, 2008!).
🌐 Google's Blog: H1 is nowhere to be found.
The Lesson? 💡
Optimization isn't about blindly following rules. If the world’s biggest platforms ignore "established" SEO beliefs for the sake of UX, maybe we should too.
Read my full investigation on Medium https://tovstonos.medium.com/...
tovstonos.medium.com
SEO Dissidence. Is H1 really that important on the Homepage?
Over the past 12 years freelancing as a website maintenance specialist, I’ve collaborated with various SEO teams. Working with them always…
I'm curious: if you’re a designer, how often do you have to fight for your UI because of rigid SEO briefs? 🥊 And if you're an SEO, do you think UX should ever take a back seat for the sake of a perfect H1 hierarchy? Let’s find a middle ground!
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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Just completed a full website rebuild in @Wix focusing on what actually drives results: trust, clarity, and a premium user experience. Every section was intentionally structured, from clean, conversion-focused layouts to storytelling blocks that highlight the people and process behind the brand.
This wasn’t just a design project. It was about aligning the digital presence with the level of quality they’ve been delivering offline for decades.
Now we’re moving into the next phase: SEO. With a structured, bottom-of-funnel keyword strategy and technical optimisation in place, the goal is simple: bring in consistent, high-intent homeowners actively searching for kitchen design and renovation services.
Most businesses rely on ads. We build assets that generate traffic and leads long-term.
Always good to work with companies that have real history, real standards, and a product that speaks for itself.
Your website isn’t broken. Your business is.
🔥 Hot take: your website is probably not the reason you’re not getting clients.
I know - unpopular.
People love to blame:
- design
- platform (WordPress, Framer, Webflow…)
- performance
But most of the time, the real issue is much simpler:
👉 your offer is weak
👉 your message is unclear
👉 your positioning is generic
You can redesign your site 3 times.
Switch platforms.
Add animations.
And still get the same result.
Because no UI can fix a плохое value proposition.
❗️Сlean truth:
A strong offer converts even on a “6/10” website.
A weak one won’t convert even on a “10/10” design.
👉 So before your next redesign, ask yourself: is it really a website problem…
or a thinking problem?
Be honest.
Your competitor used the same AI prompt you did.
That's why your sites look identical.
Started with one image. Designed something unique.
Speed doesn't mean generic.
This is seriously impressive work. The attention to detail and level of execution stand out immediately. You’ve set a high standard here, well done.
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