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Andrii Tovstonos
• Feb 4
SEO Dissidence: Is H1 really that important? 🧐
After 17+ years in maintenance, I've seen countless SEO briefs demanding a visible H1 on every homepage. But is it a law or just a myth?
I decided to check how the "big players" handle it. The results might surprise you:
🚫 Amazon & Bloomberg: H1 is completely missing. 🕵️ Apple & NYT: H1 is hidden in a 1px element. 🏗️ eBay: The logo is wrapped in H1 (hello, 2008!). 🌐 Google's Blog: H1 is nowhere to be found.
The Lesson? 💡 Optimization isn't about blindly following rules. If the world’s biggest platforms ignore "established" SEO beliefs for the sake of UX, maybe we should too.
Read my full investigation on Medium https://tovstonos.medium.com/...
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tovstonos.medium.com

SEO Dissidence. Is H1 really that important on the Homepage?

Over the past 12 years freelancing as a website maintenance specialist, I’ve collaborated with various SEO teams. Working with them always…

Andrii's avatar
Andrii Tovstonos
• Feb 4
I'm curious: if you’re a designer, how often do you have to fight for your UI because of rigid SEO briefs? 🥊 And if you're an SEO, do you think UX should ever take a back seat for the sake of a perfect H1 hierarchy? Let’s find a middle ground!
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