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SEO Dissidence: Is H1 really that important? 🧐
After 17+ years in maintenance, I've seen countless SEO briefs demanding a visible H1 on every homepage. But is it a law or just a myth?
I decided to check how the "big players" handle it. The results might surprise you:
🚫 Amazon & Bloomberg: H1 is completely missing.
🕵️ Apple & NYT: H1 is hidden in a 1px element.
🏗️ eBay: The logo is wrapped in H1 (hello, 2008!).
🌐 Google's Blog: H1 is nowhere to be found.
The Lesson? 💡
Optimization isn't about blindly following rules. If the world’s biggest platforms ignore "established" SEO beliefs for the sake of UX, maybe we should too.
Read my full investigation on Medium https://tovstonos.medium.com/...
tovstonos.medium.com
SEO Dissidence. Is H1 really that important on the Homepage?
Over the past 12 years freelancing as a website maintenance specialist, I’ve collaborated with various SEO teams. Working with them always…
I'm curious: if you’re a designer, how often do you have to fight for your UI because of rigid SEO briefs? 🥊 And if you're an SEO, do you think UX should ever take a back seat for the sake of a perfect H1 hierarchy? Let’s find a middle ground!
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Stop hiding your website from AI search! ❌
1. Instead, go to @framer AEO analyzer
2. Here, you just paste your web URL
3. Framer analysis visibility across AI engines and provide a clear score
4. The key is actionable recommendations
5. So you can iterate and finally be seen for AI!
It’s wild that it calls itself an 'AEO checker' when it isn't even evaluating the basic, foundational elements that actually signal AEO to begin with. At least it's free.
In 4 months i made 6 framer plugins
each solves 1 problem
FrameSEO - scans your framer website and tells you what seo mistakes you made or are unaware of.
Framealt - 1 click, and all your images have alt texts
and more...
For years I tried to be a "full service agency."
Web design. Branding. SEO. CRO. Paid ads. Content. Social media.
Anything a client needed, we did.
The problem: we were average at everything. Including the things we were actually good at.
Then I niched down. Just SEO and CRO. Just for service businesses where lead quality matters.
Revenue tripled.
Better clients started reaching out. They knew exactly what we did. They were ready to pay for it.
The work got sharper. Results got better. Referrals started compounding.
Lesson: trying to be everything to everyone is how you become nothing to anyone.
Niche down. Get sharper. Charge more.
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