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SEO Dissidence: Is H1 really that important? 🧐
After 17+ years in maintenance, I've seen countless SEO briefs demanding a visible H1 on every homepage. But is it a law or just a myth?
I decided to check how the "big players" handle it. The results might surprise you:
🚫 Amazon & Bloomberg: H1 is completely missing.
🕵️ Apple & NYT: H1 is hidden in a 1px element.
🏗️ eBay: The logo is wrapped in H1 (hello, 2008!).
🌐 Google's Blog: H1 is nowhere to be found.
The Lesson? 💡
Optimization isn't about blindly following rules. If the world’s biggest platforms ignore "established" SEO beliefs for the sake of UX, maybe we should too.
Read my full investigation on Medium https://tovstonos.medium.com/...
tovstonos.medium.com
SEO Dissidence. Is H1 really that important on the Homepage?
Over the past 12 years freelancing as a website maintenance specialist, I’ve collaborated with various SEO teams. Working with them always…
I'm curious: if you’re a designer, how often do you have to fight for your UI because of rigid SEO briefs? 🥊 And if you're an SEO, do you think UX should ever take a back seat for the sake of a perfect H1 hierarchy? Let’s find a middle ground!
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Still filling in the meta keywords tag? Google stopped reading it for ranking a long time ago.
Google said in 2009 that it doesn't use the keywords meta tag in web ranking. The habit just never died, and some CMS plugins still show the field.
Where that time goes on our builds instead:
• A unique title on every page, using the words people actually search
• A meta description per page, written to earn the click
• Headings that follow the content: one H1, then H2s
• Internal links with clear anchors, not "click here"
None of that is glamorous. All of it is visible to search engines and to people, which is more than the keywords tag ever was.
What's the oldest SEO habit you still see on client sites?
🎬 A new website build or tip every day. Follow so you catch the next one: instagram.com/sellwrightstudio · youtube.com/@sellwrightstudio
The meta keywords habit really never died, some plugins still push that field. A unique title and a meta description written to earn the click do so much more.
SEO, AEO & GEO Content Strategy | Search Visibility That Drives Growth
Search is evolving, and content needs to do more than rank on Google. It needs to answer questions, build authority, and make brands discoverable across traditional search engines and AI-powered platforms.
This portfolio showcases my approach to creating search-focused content that combines Search Engine Optimization (SEO), Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) to help businesses strengthen their online visibility.
What I focus on:
SEO: Keyword research, search intent, on-page optimization, and content structured to improve organic visibility.
AEO: Clear, answer-focused content designed to address user questions and improve eligibility for featured snippets and answer-based search results.
GEO: Helpful, authoritative, well-structured content designed to improve a brand’s chances of being referenced in AI-generated responses.
Content Strategy: Creating valuable, reader-first content that aligns with business goals, audience needs, and search opportunities.
My goal is to create content that connects search visibility with real business outcomes—not just rankings and traffic, but relevance, authority, and opportunities for growth.
Search Engine OptimizationSEO Content Managment Web DesignGoogle AnalyticsGoogle Search ConsoleSEMrush
I am also SEO, SGE, GEO specialist but what's AEO?
Shopify Store Development & SEO Optimization for a Jewellery Brand
Project Type: Shopify Development & SEO
Industry: Jewellery & Accessories
Website: https://bijour.pk/
Project Overview
BIJOUR is an online jewellery and accessories store that brings its collections to customers through an e-commerce shopping experience. The project focuses on combining elegant product presentation with a well-organized Shopify storefront and search engine optimization considerations.
Beyond the visual experience, SEO plays an important role in helping e-commerce websites improve their search visibility, organize product information, and make collections easier for search engines to understand.
The Challenge
Jewellery e-commerce requires more than an attractive storefront. Customers need intuitive navigation, clear product information, and a seamless browsing experience. At the same time, search engines need well-structured pages and relevant content to understand the products being offered.
Key considerations include:
Presenting jewellery collections in an organized, visually appealing way.
Making product discovery simple across desktop and mobile.
Improving the structure and relevance of product and collection pages for SEO.
Supporting search engine understanding through appropriate metadata and page organization.
Balancing a premium brand experience with usability and discoverability.
Project Goals
The primary goals are to create a polished Shopify shopping experience while emphasizing SEO best practices that support organic discoverability.
The focus is on making products easier to explore, maintaining a logical site structure, and aligning on-page content with relevant search intent.
My Approach
My approach combines e-commerce development principles with a structured SEO strategy.
Shopify Storefront: Focus on a clean, user-friendly shopping experience that complements the jewellery brand.
Product & Collection Structure: Organize products and categories to support intuitive navigation and clear site architecture.
On-Page SEO: Focus on relevant page titles, meta descriptions, headings, and descriptive product content where applicable.
Product Discoverability: Consider descriptive product URLs, image alt text, and internal links to support search engine understanding.
Technical SEO Considerations: Review crawlability, indexability, canonical URLs, and XML sitemap accessibility where relevant.
Mobile Experience: Prioritize responsive usability and a consistent experience across screen sizes.
These are the SEO and development areas relevant to the project. Specific optimizations should be confirmed against the work actually completed before being presented as delivered services.
Deliverables
Relevant project areas include:
Shopify e-commerce storefront
Product and collection organization
Responsive shopping experience
On-page SEO considerations
Product and collection metadata
Site structure and internal linking considerations
Technical SEO review, where included in scope
Outcome
BIJOUR provides an online shopping destination for jewellery and accessories. A well-organized Shopify storefront, combined with relevant SEO practices, can support product discovery through both website navigation and organic search.
The project highlights the relationship between user experience and search optimization: a store should not only present products attractively but also make its content accessible and understandable to search engines.
No verified rankings, organic traffic growth, or conversion metrics were provided, so specific SEO performance improvements cannot be claimed.
Tools & Platform
Platform: Shopify
Focus Areas: E-commerce development, on-page SEO, product discoverability, site structure, and responsive usability.
Let's Grow Your Shopify Store
Need a Shopify store that combines polished design with a strong SEO foundation?
I help businesses create user-friendly e-commerce experiences while considering the on-page and technical SEO elements that support organic visibility.
Let's discuss your project and build a Shopify experience designed for both customers and search engines.
Love that you treated SEO as part of the build, not an afterthought. Did you write unique copy for each collection page? That's usually the quickest SEO win for jewellery stores.