A Shopify store can have great products and still be difficult to shop if the collections aren't organized properly.

When I structure collections, I think about how a customer naturally wants to browse.

For example:

→ Group similar products together → Use clear collection names → Avoid overlapping categories → Make important collections easy to find → Add useful filters → Keep product organization consistent → Make the same structure work well on mobile

The goal is simple:

Customers should be able to find what they're looking for without having to figure out how your store works.

Good collection structure isn't just about keeping products organized.

It's part of the overall shopping experience.

How would you organize collections for a Shopify store with a large number of products?

For a big catalog I lean on automated collection rules (tags for material, use case, price tier) so it stays consistent as new products get added, then manually pin a few bestsellers at the top of each collection for merchandising. The other thing that matters is the mega menu...

Hunker makes poop stools from 100% post-consumer waste, designed to be left out in plain sight. Their website was doing the opposite.

The old site had cream text on green at 1.8:1 contrast, one banner, one button, and nothing to tell people why they should buy.

So I rebuilt it: • Added Brownie as a contrast colour, so every text pairing now passes WCAG AA • Put press, reviews, and the founder story on the homepage • Rebuilt the product pages around benefits, reviews, and cross-sells • Added FAQs that answer the questions people type into Google

In just 10 days: +41% conversion rate +390% sales from Google search +208% visitors

If your Shopify site is holding your product back, I can fix it. Have a look 👉 https://hunker.shop/

Great work!!