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Project Title: Syndicate Cohort 1.0 – Design Awareness Campaign
Overview:
This project is a bold, insight-driven visual campaign created to challenge how emerging designers perceive their skill level. Instead of reinforcing the idea that people are “bad” at design, the concept reframes the problem: most designers don’t lack talent, they lack understanding.
Creative Direction:
The design uses strong typographic hierarchy and minimal color accents to communicate clarity and confidence. The headline, “You’re Not Bad at Design. You just don’t get it… yet.” serves as both a hook and a mindset shift, positioning the cohort as a learning experience rather than just a program.
Visual Language:
Repetition of monochrome portrait cutouts builds rhythm and identity, symbolizing growth and progression.
A structured grid background subtly reinforces the idea of order, systems, and design fundamentals.
Accent colors (teal, orange, yellow) are used sparingly to guide attention and add energy without overwhelming the layout.
Messaging Strategy:
The second frame introduces relatability through honest, almost humorous pain points (e.g., poor font choices, bad alignment). This creates an emotional connection with the audience while reinforcing the campaign’s core message: everyone starts somewhere.
Outcome:
The final piece is a clean, modern, and highly relatable campaign that speaks directly to beginner designers. It balances aesthetic appeal with educational intent, making it both visually engaging and conceptually strong.
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Happy International Design Day.
I still remember my first year at university back in 2015. 🥹
Copying type, making questionable decisions, trying to understand what design even meant.
Nothing was polished. Everything was a process.
Fast forward to today, and it’s wild to see how far that curiosity and persistence can take you.
Grateful for every messy beginning that led here.
The 'nothing was polished' phase is so relatable! 🥹 It’s that exact curiosity that eventually turns into Visual Trust.
As a fellow strategist, I’ve realized that the messy beginnings are where we learn how to actually defend a design idea. Persistence really is the ultimate competitive advantage. Cheers to how far you’ve come!
Illustrations & Identity Design for a North Carolina Architectural Studio, 206. Work done through Anchovies Agency in Denver, CO.
I love the final results on the physical applications! You managed to translate all the creativity that is actually behind an Architectural Studio, which we often think of as surgical, inert or motionless.
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MIVON needed a visual identity bold enough to own a room, so we built a full branding system from the ground up.
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Built for startups and growing businesses ready to stop looking like everyone else.
If your brand needs an identity that actually stands out, this is the kind of work we do.
Let's build something better. 👋
Nice Work ✨
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