As part of a creative brief, I developed the branding and menu design for BGL 🥯, a modern bagel bar concept where customers can build their own combinations from a wide range of ingredients. The goal was to create a visual identity that felt flexible, approachable and playful, reflecting the customizable nature of the experience. To support this, I designed an illustrated bagel mascot, experimenting with a more expressive and unconventional style compared to my usual work. This project was a great opportunity to explore a lighter, more character-driven direction while maintaining a clear and cohesive design system.