Why Video Editing Rates Should Reflect Scope, Not RuntimeWhy Video Editing Rates Should Reflect Scope, Not Runtime
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A few months ago, I was charging around $15 per finished minute for long-form editing.
Then $17.
Eventually I started quoting around $30/minute for the right projects.
Nothing magical happened.
I didn't suddenly become twice as good overnight.
What changed was how I evaluated projects.
Instead of asking:
“What will the client pay?”
I started asking:
“How much research, storytelling, sourcing and creative responsibility does this actually require?”
Pricing editing only by timeline length can be misleading.
A 10-minute video can be easy.
Another 10-minute video can consume an entire day.
Scope matters more than runtime.
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Creatives on Contra have earned over $150M and we are just getting started