Transforming ARARAT's Digital Presence with Modern Luxury Design

Transforming ARARAT's Digital Presence with Modern Luxury DesignTransforming ARARAT's Digital Presence with Modern Luxury Design

The network for creativity

Join 1.25M professional creatives like you

Connect with clients, get discovered, and run your business 100% commission-free

Creatives on Contra have earned over $150M and we are just getting started

Back to feedPost

Albert Gevorgyan

• Jun 20

Redefining the digital presence for a legendary premium consumer brand. This case study showcases a modern, sophisticated visual identity and mobile interface concept designed for ARARAT. The core objective was to seamlessly blend the brand’s rich historical heritage with a sleek, contemporary aesthetic that speaks directly to today's luxury and lifestyle consumers.

Rather than following generic industry aesthetics, this system focuses on distinctive visual storytelling, bold typography, and a commercially strong presentation of premium lifestyle products.

Scope of Work & Deliverables:

Visual Identity Exploration: Modernizing a heritage brand while preserving its iconic symbols and premium status.

Colour Strategy: A curated, high-end palette featuring deep rich tones, elegant golds, and crisp whites to evoke a luxury lifestyle feel.

Typography System: A carefully structured typography system utilizing sophisticated serif headings and clean sans-serif body text for optimal readability and strong visual hierarchy.

Packaging & Product Direction: Elevating the physical product packaging within a digital ecosystem, highlighting the premium bottle designs and craftsmanship.

Brand Guidelines & Layouts: Developing clean, structured, and interactive mobile user interfaces with intuitive navigation and storytelling sections ("About Us", "Our Collection", "Art of Blending").

The Approach: My design process always starts with understanding the brand's core essence and target audience. For this project, the goal was to prove that a traditional luxury brand can look fresh, bold, and highly engaging in the digital space without losing its historical soul. By combining large, immersive lifestyle imagery with minimalist interface elements, the brand system captures immediate consumer attention and drives commercial strength.

brandidentity Packaging Design premiumbranding

Albert Gevorgyan

• Jun 20

ARARAT Mobile App (Concept Design)

Albert Gevorgyan

• Jun 20

ARARAT Mobile App (Concept Design)

Boluwatife Delight

• Jun 20

This deserves more than just a like

Albert Gevorgyan

• Jun 20

Thank you so much! I really appreciate the kind words.

KHRYSTYNA SHYLO

• Jun 17

I’m currently working on a visual identity for a tattoo studio. I’ll show you a small part of this project. It was important to convey femininity and character. The studio creates fine-line tattoos that look clean and reflect each client’s personal story. The mirror effect in the logo represents exactly this idea of reflecting stories through tattoos. The lines in the typography reference fine-line tattoo work, and their interconnection represents the close bond between the tattoo artist and the client. This reflects the core philosophy of the brand. I’d be curious to hear your thoughts on the result. 😊

Adobe Illustrator brandidentity Brand Design Logo Design

Rada Hnedova

• Jun 17

As a woman, I really appreciate how femininity is expressed here — not as decoration, but as character. Beautiful work.😍

Filip Panov

max

• Jun 16

The concept that didnt make it through the selection process but majority of the brand language, imagery and the visual identity system were adopted and harmonized with the selected one to create one unity and expand the entire design system.

The logo features a modern, intelligent logomark built around a three-phased star symbolizing curiosity, signal throught the noise, and transformation. Constructed from sharp vertical lines with varying stroke weights, it creates a subtle optical illusion that reflects the brand’s core idea of clarity emerging from complexity. The three phases are conceptually tied to the brand name - Ctrl, Shift, and the final outcome: taste. This is paired with a confident, taste-led wordmark blending script and serif typography to spark intrigue and character.

The overall identity is editorial, bold, and creative-first slightly irreverent yet refined. It is opinionated rather than instructional, community-driven and culture-forward, designed to feel like a living platform rather than a one-off campaign.

The visual system combines pitch-black foundations with shades of grey, accented by subtle color tints, glowy gradients, grainy 3D elements, visual distortions, and futuristic AI-generated imagery, creating a rich, expressive language for rooms filled with artists, technologists, and builders. You can see full project here You can see the final selected direction. Thanks for the feedback in advance, much appreciate your support.

creativeintelligence Brand Design Adobe Illustrator

Nikita Vereshko

pro

• Jun 16

wow, the visual identity is absolutely flawless. this work is fire! 🔥

Mariia Krukovska

• Jun 17

Being a freelancer means you’re all of the following at once: ✦ designer ✦ manager ✦ accountant ✦ marketer ✦ salesperson ✦ psychologist Sometimes even tech support for your own laptop. The strangest thing is that the greatest satisfaction doesn’t come from the final file, but from a message from the client: “Wow, this is exactly what I wanted!” It’s for moments like these that you put up with all those “Can you move the logo just a little bit more?” requests. 😄

freelancerlife logodesigner brandidentity