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Independent digital direction for Year Zero London.
I was drawn to the amount of history already living inside the brand — twenty years of hand-painted objects, commissions and cultural archive.
Rather than treating that work like a conventional product catalogue, I explored what it could feel like if the archive itself became the interface.
2006–2026. Physical objects, editorial typography, subtle perpetual motion and a mobile experience built around the same visual world.
Creative direction, design & development by Eroğlu Studios.
erogludemo.com/yearzerolondon
Love the direction here, Abdullah. Treating 20 years of physical history as an archive rather than a standard product catalogue gives the whole project much more personality. The typography and restraint fit the concept really well too.
Thank you so much for your valuable feedback and kind words!
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Concept, Creative Direction & Editing — Vanesa Martinez
