La Maritxu: a flavour launch framework, +1,457% reach One framework, reused for every flavour dro...La Maritxu: a flavour launch framework, +1,457% reach One framework, reused for every flavour dro...
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Tyler's avatar
Tyler vdB
• 20h
La Maritxu: a flavour launch framework, +1,457% reach
One framework, reused for every flavour drop. Social, email, and in-store, run from one plan.
La Maritxu launches new flavours regularly, and every launch was being built from scratch.
We built one framework instead: a repeatable content plan covering the run-up, launch day, and the week after, with the same beats every time and only the flavour changing.
Delivered: social content across reel and static, launch emails, and in-store collateral. Reach rose 1,457%.
"Thank you for your creative launch campaign. All the content you've produced has shown your ability to truly understand our brand." Lucia, Owner, La Maritxu
Completed work
Email MarketingGraphic DesignSocial Media ManagementAdobe After EffectsAdobe IllustratorAdobe Photoshop
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Artur's avatar
Artur Mikhov
pro
• 20h
The "same beats, only the flavour changes" part is what most teams skip - once the cadence is fixed, the per-drop brief shrinks to a name and a colour, and that's where the time actually gets saved. Did in-store fit the same beats, or did it need its own rhythm?
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