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Contra - A professional network for the jobs and skills of the futureBefore and After: Transformative Freelance Work Showcase

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Matea Kurtz

pro

• 13h

Before and after 😍

Natalia Ibarcena

pro

• 1d

I love a good before and after.

This project was a full transformation for the Pan-American Equestrian Federation, spanning both branding and landing page design. Their previous identity and website felt dated and lacked the clarity and presence the organization truly holds.

This...

Natalia Ibarcena

pro

• 1d

I love a good before and after.

This wasn’t just a visual upgrade.

We approached the landing page with a clear objective: communicate a large amount of information with precision and ease. That meant restructuring content, prioritizing what matters most, and creating a strong foundation the brand can continue to build on.

The result is a system that feels more aligned, more intentional, and far more effective.

Take a look at the before and after, and let me know what you think.

Check out the live landing page here: https://www.paecequestrian.com/

Completed work