As a designer, I feel like I constantly need to keep up with new tools and products, if only to keep my "has a computer replaced me already?" anxiety under control
At first, we expected AI to do everything with one click
Then we moved on to writing ridiculously long and detailed prompts
And now I feel like we're finally getting to a healthier place with our expectations: build a good system → get good results
I went to play with Recraft's new Logo Maker to see if AI can actually make decent logos now
Weeeeell, you can see the result for yourself! 🤩
Sure, it's not a magic button that reads your mind and does everything for you. But if you have a clear sense of your brand's style and personality, the results can be surprisingly good
Left - my usual aesthetic. Right - Recraft's take on me
So, what do you think of my one-click logo?
Does it feel like me? 🪩✨
What happens to a logo the moment you ask an AI to move it? 🌊
I gave ChatGPT my Datum type system, five weights partly filled with water, and asked for a looping GIF where only the tide moves.
First try: it dropped a row, redrew the letters, turned my flat teal into glossy cyan and cycled the whole stack instead of the water.
So I steered it. Only the water line moves, everything else stays locked, and the last frame matches the first. The second try kept all five rows and the type intact, with a seamless 5 second loop built with ffmpeg.
Still to fix: thin seams in the teal at the tide’s peak, and the rows rise in sync instead of rolling like a swell.
Original on the left, loop on the right.
Which of your stills would you animate first, and what are you afraid it would break? 👇