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Most successful alcohol brands have something in common:
You can recognize them from across the room.
Not because of advertising.
Not because of the logo.
Because of the packaging.
The bottle shape, typography, proportions, and materials become part of the brand itself. Over time, the packaging stops being a container and starts acting as an identity system.
A look at how some of the world's most recognizable alcohol brands use design to create long-term recognition:
rausr.com
The Packaging Design Story of the Most Iconic Alcohol Brands
From bottle architecture and label typography to the stories, studios, blind paths, and market pressures shaping where alcohol branding goes next.
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Connect with clients, get discovered, and run your business 100% commission-free
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Been away for a while working on some big brand strategy projects 🥹
So excited to share a peek at one of my recent branding + packaging projects:
Maji is a specialty coffee brand dedicated to sourcing and roasting exceptional single-origin coffees from across Africa.
Let me know if you like it!!
Lovely!
What if CapCut entered the skincare industry? ✨
Would you add it to your routine?
I explored how CapCut could evolve beyond content creation and become a premium skincare brand.
CONCEPT
CapCut Skin translates CapCut's core values of simplicity, efficiency, and creativity into a modern skincare experience. Inspired by the idea of editing and enhancing content, the brand applies the same philosophy to skincare through streamlined routines, multifunctional products, and visible results.
VISUAL IDENTITY
The identity combines minimalist packaging, clean typography, and fresh mint-green accents inspired by digital interfaces. The goal was to create a brand that feels modern, approachable, and technology-driven while maintaining a premium aesthetic.
PRODUCTS
The collection includes Cut Cleanser, Frame Serum, and Smooth Edit Cream, a simplified routine designed to cleanse, refine, and hydrate the skin. Product names are inspired by the language of content creation, creating a direct connection to the CapCut universe.
POSITIONING
Designed for people who want effective skincare without complicated routines. Smart formulas, clean design, and results-focused products for modern lifestyles.
capcutdesignstudioBrand DesignGraphic DesignPackaging DesignAdobe IllustratorAdobe PhotoshopGoogle Gemini
Amazing 😍
Structured vs. Fluid: Which brand identity speaks to you? 🥛✨
I recently experimented with two distinct visual directions for a modern dairy brand, YO! MILK, playing with geometry, white-space, and shelf impact.
Option A: Features a bold, structured blue block that anchors the typography for a premium, clean look.
Option B: Uses an organic, fluid splash shape paired with subtle cow-print watermarks for a playful, dynamic vibe.
If you saw these on a supermarket shelf, which one are you reaching for?
Let me know your pick in the comments! 🥛
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