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The orange stepped summit on black is simple and works on the cap, tote and stage screen alike. Blunt note: the mark is a pyramid of stripes, and a summit usually implies a peak you reach. Cut the stripes to a single ascending line, or a flag at the top, and the name does the climbing for you.
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SPRINT — Experimental Brand Visual
A visual experiment built around an unused logo concept from a recent branding project.
The design was created manually, while exploring how AI-driven aesthetics are increasingly influencing contemporary visual language, even when AI itself isn’t part of the design process.
Logo design, art direction and visual exploration.
Good work
I worked on Brief 05 of the @makeyourbrief challenge: a brand identity for Timberline, a luxury ranch and equestrian retreat. I hand-drew the horse symbol with a marker, paired it with a clean modern wordmark and an earthy palette, and extended it into merch and lodge photography using AI under my own art direction, with retouching by hand.
Would you stay here? Tell me which image sold you.
That's really incredible great job Andreu❤️❤️
For brand identity, I like to show mockups to test of the identity system: the logo, pattern, and color palette all needed to work at a much larger scale without feeling overdesigned.
That’s where a flexible brand system really starts to prove itself.
Powerful greenish look 👌