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Custom Wordpress Design and Development
A prominent B2B industrial equipment supplier approached me to overhaul their slow, fragmented online store into a clean, high-performance WooCommerce engine. The existing site was losing qualified leads due to a frustrating 6+ second page load speed and lacked essential wholesale business systems. My goal was to completely rebuild the digital storefront from the ground up using a lightweight custom child theme based directly on their Figma designs. I engineered a custom product builder with dynamic conditional pricing, implemented a multi-language framework.
Website: https://www.timbertech.com/
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HELDER didn't come from a client brief. It came from a question I couldn't stop asking, what happens when chrome stops belonging to technology and starts belonging to the earth?
Amazing!
I joined the Google Stitch x Contra Challenge by creating LÚMIA Beauty, a landing page for a fictional premium makeup and fragrance brand, built around the challenge theme: creating interfaces that feel alive.
The idea was to build an immersive, glossy, highly visual beauty experience where the interface didn’t feel like a static e-commerce page, but like a brand universe full of light, motion, and texture.
For the project, I created a complete visual identity with a pink, shiny, glowy color palette. I also worked with a collection of AI-generated product and model images, including perfumes, lip gloss, blush, editorial visuals, and the LÚMIA Beauty logo.
The landing page includes:
- A hero section with a liquid, glossy, interactive background that reacts to mouse movement.
- Product sections for perfumes, blush, and lip gloss.
- A “Shop by Aura” experience to discover products through different visual moods.
- Cards with hover states, glow, shimmer, and subtle motion.
- An editorial section with models and a beauty campaign aesthetic.
- A ritual builder to combine products into a beauty routine.
- Reviews, FAQ, final CTA, and responsive footer.
- Final deploy published on Netlify.
I used Google Stitch as a central part of the workflow. First, I prepared a DESIGN.md file to define the brand’s visual direction: colors, style, tone, components, motion, layout, and glossy/liquid aesthetic. Then I uploaded the product images, model images, and logo so Stitch could generate a landing page that felt consistent with the LÚMIA Beauty identity.
From there, I used Stitch to create the first version of the page, iterate on specific sections, adjust the composition, improve the hero, add visual effects, and include interactions such as motion, hover states, shimmer, liquid backgrounds, and cursor-reactive behavior.
After that, I exported the project using the copy-code-to-clipboard option. From there, I worked on the generated file to adjust specific parts of the page, especially structure details, responsive behavior, and small visual refinements. Once I had the final version, I inserted the finished index.html file back into the Stitch project board to keep the final result documented within the same workflow.
I also prepared two videos for the submission:
1) A video showing my workflow inside Stitch.
2) A demo video showing the final LÚMIA Beauty experience.
What I liked most about Stitch was how quickly it helped me move from a brand idea to a visually solid interface. The DESIGN.md workflow helped a lot with consistency, and the in-context edits made the process feel closer to designing directly on the product.
As feedback, I would love to see Stitch keep improving fine control over responsive details, specific animations, and component consistency, but the overall experience was very fluid and useful for prototyping a high-impact landing page in a short amount of time.
Live project:
https://LÚMIABeauty.netlify.app/
Stitch project:
https://stitch.withgoogle.com/projects/4725329965472555948
@stitchbygoogle
#GoogleStitch #Contra #UIDesign #UXDesign #AIDesign #WebDesign #ProductDesign #BeautyBrand #LandingPage #BuildInPublic
Wow, Carola, this is an absolutely stunning project! The "Shop by Aura" feature is such a creative way to lean into the "interfaces that feel alive" theme, and a cursor-reactive, liquid glossy background sounds beautiful.
I love that you used a meticulous DESIGN.md file to keep...
Every AI startup launches with the same problem.
The product is ready.
The technology works.
The founder is confident.
But the website?
Looks like it was built in a weekend.
No clear message. No visual trust. No reason to believe.
And in the AI market — where 50 new startups launch every single day —
your first impression is your only impression.
Investors judge in 7 seconds.
Clients decide in 3.
If your website doesn't communicate credibility the moment someone lands on it —
they're already gone.
I've seen brilliant AI founders lose deals not because their product was weak.
But because their website made them look like a side project.
That's exactly why I built this Framer template.
Designed specifically for AI startups and operations studios entering the market.
→ Hero that tells your story in 3 seconds — no confusion
→ Live workflow card that shows your AI already working
→ Problem section that speaks directly to your buyer's pain
→ Clean services grid — clear, credible, ready to convert
No months of back-and-forth with designers.
No $5,000 custom build before you've even validated the market.
Just launch. Look credible. Start closing.
This template was built for the founder who is ready to move fast — and can't afford to look small.
Dropping soon on Framer.
🔗 Follow to get notified the moment it's live.
📩 Need it customized for your brand right now? DM me on Contra.
#AIStartup #FounderLife #FramerTemplate #WebDesign #SaaSDesign #AIDesign #BuildInPublic #Contra #FramerDesign #StartupLaunch
Amazing!
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