I run a SaaS business. As founders we're often too immersed into our product and can overlook what real people need to hear. A few hurtful patterns that keep showing up in websites, and how to fix them: Focusing on the features, not the value: ❌ “Automated bank reconciliation engine” ✅ “Close the books on the 2nd, not the 12th.” Features matter to someone already comparing options. Everyone else needs to recognize their own problem first, then see it solved. Big words that could belong to any company: ❌ “Seamless. Powerful. Built to scale.” ✅ “Payroll for 40 people in ten minutes, not an afternoon" Unverifiable claims: ❌ “Trusted by leading clinics” ✅ “No-shows down 30% across 200 clinics” What’s the vaguest headline spotted this week? Drop it below 👇