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Habeeb Oladejo — athlete identity and visual storytelling.
A personal brand rooted in Ibadan, Nigeria, connecting the player's origins with his ambition to go further. The identity combines a distinctive wordmark, a rising gold trajectory and applications across apparel, equipment and digital media.
The accompanying bus and weaving concepts extend the identity into stories about departure, craft and opportunity.
Brand concept, art direction and AI-assisted visual development by XENON. Applications shown are concept mockups.
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