Google Ads doesn’t have a bidding problem in most accounts. It has a signal problem. If your conv...Google Ads doesn’t have a bidding problem in most accounts. It has a signal problem. If your conv...
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Google Ads doesn’t have a bidding problem in most accounts.
It has a signal problem.
If your conversion tracking is wrong, Smart Bidding can optimize perfectly toward the wrong outcome.
Before changing tCPA, budgets, or match types, ask:
“Am I giving Google the right conversion signal?”
Fix the signal first. Then optimize the bidding.
Razia Bano | Google Ads expert.
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