Too many CTAs can make a Kajabi sales page harder to convert. “Buy Now.” “Learn More.” “Join the ...Too many CTAs can make a Kajabi sales page harder to convert. “Buy Now.” “Learn More.” “Join the ...
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Too many CTAs can make a Kajabi sales page harder to convert.
“Buy Now.” “Learn More.” “Join the Waitlist.” “Book a Call.”
When all of them are competing for attention above the fold, visitors have to figure out what you want them to do instead of simply taking the next step.
A better approach:
One page → one primary action.
Everything else should support that action or stay secondary.
Good conversion-focused design isn’t about adding more buttons. It’s about removing unnecessary decisions and making the next step obvious.
Joshua's avatar
Exactly. I also keep one primary CTA label consistent from the hero through the page, then use secondary links only for objections like FAQs or curriculum. On Kajabi, the offer page and checkout should continue the same promise so the handoff feels intentional. Do you usually test sticky mobile CTAs separately?
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