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Hello everyone — I’m excited to introduce ALETRA and share my work here alongside inspiring projects on this platform.
ALETRA is a creative studio helping modern brands build a clear, premium, and consistent presence through strategy, design, digital content, and AI-supported workflows.
I work with founders and growing businesses who want more than nice visuals — they want clarity, structure, and a brand that feels strong across every touchpoint.
At ALETRA, the focus is on:
Brand Identity
Brand Strategy
Web Design
Social Media & Ad Creative
AI Workflows
Marketing Structure & Training
Looking forward to connecting with founders, teams, and brands who want to build something thoughtful and lasting.
Alessandro Tarshahani
Founder, ALETRA
#BrandStrategy #BrandIdentity #CreativeStudio #AIForBusiness #ContentStrategy #CreativeDirection
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
How do you rebrand in a market where everyone says the same thing? 🧠
This Ibiza kombucha brand wanted to move beyond functional messaging. Inspired by Es Vedrà, the iconic island near Ibiza known for its magnetic energy, we created a brand identity that reflects the natural effervescence and vibrant spirit of kombucha. 🧚
3 key design decisions:
1. Label shape: Keeping a diamond-like label similar to the previous packaging to maintain a visual link with past.
2. Color system: Maintaining flavor color differentiation so returning customers can still easily recognize their favorite one.
3. Ingredient illustrations: A shared base of botanical elements across all bottles, with the center of the illustration highlighting the main flavor of each variant.
Would you have kept more from the original brand, or started fresh?
Looks amazing! Such a smart rebrand!
Second submission for the @Kittl Challenge and this time, I wanted to push the brief further
Instead of just picking up a product and creating an ad, I built an entire brand from scratch and made an ad for that product.
Meet HAVN, a hypothetical luxury chocolate bar with a promise:
"Every Bite Pulls You Further"
From product ideation to packaging design, storyboarding, scene generation and final video, everything was created inside Kittl.
Final edit and touches done in @CapCut
What surprised me most was how far Kittl actually goes, this became a full creative production!!
Very nice 🔥
This project is a high-energy AI commercial designed to capture attention instantly on social media. The concept focuses on a dramatic product reveal using cinematic motion, water physics, and bold typography to communicate the refreshing power of the drink.
The visuals and animations were created using Kittl AI image and video tools, where I designed the main scenes, typography, and motion transitions. I then refined the final edit in CapCut for pacing, sound polish, and trimming. The voiceover was generated using ElevenLabs to give the ad a cinematic commercial tone.
The goal was to create a short, scroll-stopping product ad that blends AI-generated visuals with strong motion design and storytelling.
View-Only Project Link:
Project Link
glad the algorithm blessed me with this one
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