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First impression test 👀
Look at this identity for 5 seconds.
Now tell me the ONE word that came to mind first.
Don’t overthink it. 😂
I’m curious to see what people read from the same visual language.
Drop your word below 👇
Check out full project on Behance: https://www.behance.net/gallery/254427371/Ligne-Cleste
#LigneCeleste #BrandIdentity #Branding #GraphicDesign #VisualDesign #BrandDesigner
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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When does a hand-drawn logo make sense for a brand?
In this case, a Barcelona-based creative studio founded by a team with decades of combined experience approached me wanting a hand-drawn identity that would feel unexpected for a team like them, a way to signal creativity and distinction.
They came with a strong concept: the sediment at the bottom of a wine glass. What stays after everything else fades. A nod to what good work leaves behind after years of experience.
The entire identity is built on hand-drawn illustration, so the logo needed to do something different. With so much personality already living in the visuals, we went for a logotype with weight and presence, something that could anchor the brand and communicate their expertise.
The hand is still there. Just in a different form.
Do you think hand-drawn elements are being used more as a trend than as an intentional choice?
Looks super cool! Love the craft behind every branded element, from type to illustration. I believe it makes the brand very strong and consistent
Option 1 — Bold & Editorial
Two directions. One brand. Which one wins? 👀
I explored two different visual approaches for the same coaching website — each with its own personality, typography, color, and visual energy.
A — Bold, dark & editorial
B — Bright, elegant & modern
If you were the client, which direction would you choose?
Cast your vote and tell me what made you pick it. 👇
#UIDesign #WebDesign #Framer #WebDesignInspiration #DesignPoll #Framer
75 voted
72%
29 voted
28%
104 votes
Closed
Both directions look strong, but I’m leaning toward A Bold, dark & editorial 👀 It feels more distinctive and has a stronger visual personality. Would love to see where you take it next! 🔥
Good design should survive compression.
Most design isn’t experienced inside a perfect presentation.
A logo becomes a tiny profile image.
A visual system becomes one social post.
A landing page gets three seconds of attention.
A thumbnail competes with twenty others.
If an idea only works when every detail is visible, the idea may not be strong enough yet.
I keep returning to three questions:
• What is the first thing someone needs to understand?
• Which decision makes this unmistakably the right brand?
• What can disappear without weakening either?
That’s why I value systems over isolated assets. A clear type hierarchy, deliberate color role, and repeatable visual language can move from a website to an ad, package, or thumbnail without losing its identity.
Polish earns attention.
Consistency builds recognition.
Clarity makes both possible.
What would remain recognizable about your brand if everything unnecessary were stripped away?
The three questions read like a design brief distilled to its studs. Which one do clients push back on hardest, probably 'what can disappear' since that's usually where scope creep gets exposed before it happens?