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Your brand guidelines should show your team exactly how the brand comes to life, not just describe it.
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I couldn't find a Brand Guidelines booklet mockup that I cared for. So, I thought.. I wonder if Codex could make me one inside of @Affinity via their MCP.
And it did better than I expected to be honest.
I'll share the results soon.
Working on a better client experience. Made 100% in @Lovable
All Brand Guidelines will be digital here soon, as a client you'll be able to reference a link and download all variations and files as needed at any time.
No more "can you resend the logo files?" emails. Clients will love having one link for everything.
A growth brand needs rules that let it scale without losing its edge.
These are the brand guidelines I created for INVEXA Capital, a growth equity platform built to understand, operate and scale technology businesses.
The guidelines turn one idea, Unlocked Growth, into a system any team can use:
Logo: the INVEXA X and its forward arrows, the journey from investment to acceleration to exit, with clear usage rules
Colour: deep slate, steel blue and soft white, balancing institutional trust with modern ambition
Typography: a confident, contemporary type system that keeps every message clean and assured
Visual language: chevrons, orbital curves, light and depth to keep layouts moving forward
Motion: how the arrows, light and horizon animate so the brand feels alive on screen
Applications: pitch decks, web, social, signage and investor communications
The result is a brand that stays consistent from the boardroom to the feed.
If your fintech or investment firm needs an identity built to scale, let’s talk.
#brandguidelines #brandidentity #fintechbranding #venturecapital
