A social media content and copywriting project created for a luxury hair brand. I developed a coh...

A social media content and copywriting project created for a luxury hair brand. I developed a coh...A social media content and copywriting project created for a luxury hair brand. I developed a coh...

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Evie Ovi

• 9h

A social media content and copywriting project created for a luxury hair brand. I developed a cohesive content direction combining promotional graphics, educational posts, engagement-focused content, and persuasive copy to build brand awareness, connect with the audience, and encourage bookings and sales.

Copywriting Graphic Design Social Media Marketing Canva

Nugraha

• 9h

@Evie Ovi Balancing educational posts with promotional graphics suits a luxury hair brand well. Which content type drove more bookings or audience engagement?

Evie Ovi

• 9h

Thanks! I’d say promotional content tends to drive more bookings, while educational and relatable content usually gets stronger engagement. I like combining both so the content can build trust while still encouraging action.